Digital signage iri kukurumidza kuwanda muzvitoro zvinotangira pakukura kubva kune imwe nzvimbo yaamai uye pop zvitoro kusvika kumaketani makuru.Nekudaro, vazhinji vangangove vashandisi vanotaura kusahadzika pamabatiro avanogona kupembedza mutengo wepamberi wedhijitari signage.Vanogona sei kuyera ROI nechiratidziro?
Kuyera ROI mukutengesa
Pane nzira dzinoverengeka dzekuyera kudzoka-pa-investment yezviratidziro kana uine zvinangwa zvakanyatsotsanangurwa zvakaita sekuwedzera kutengesa kana kuwedzera coupon redemptions.Kana uchinge wava nezvinangwa izvi munzvimbo, unogona kuronga mishandirapamwe yose yakavapoteredza nedhijitari signage.
"Chinangwa chikuru chinogona kunge chiri kuwedzera kutengesa kwese, kana kutengesa kwechimwe chigadzirwa (sechinhu chepamusoro-chepamusoro kana hesitori inoda kufambiswa).Imwe nzira yekuyera kudzoka pakudyara inogona kunge iri yekumhanyisa midhiya zvakapfuma kwenguva yakatsanangurwa uye kuyera kutengesa pamusoro peiyo nguva yakatarwa.Sales ROI zvakare inogona kuyerwa mukudzikinura coupon, "Mike Tippets, VP, kushambadzira kwebhizinesi, Hughes, akadaro mubvunzurudzo.
Kune mamwe makambani, masvikiro echinyakare akadai semabhururu anogona kusashanda sezvaaimboita, saka masaini edhijitari anogona kubatsira kuwedzera kuziva kwevatengi pane zvigadzirwa, specials, makuponi, zvirongwa zvekuvimbika uye rumwe ruzivo.
Chikafu Shumba, girosari rinoshanda mumatunhu gumi kuMid-Atlantic neSoutheastern US, yakaona kuti kubhururuka kwayo kwevhiki nevhiki kwaisashanda nekuda kwekuti havasi vese vanoitakura, saka yakatanga kushandisa masaini edhijitari, mutengi uye. Hispanic Latino BRG Sachigaro paChikafu Shumba, akadaro mubvunzurudzo.
"Takaburitsa mhinduro dzemadhijitari pedyo ne75 muzana yezvitoro zvedu munyika yose, kunyanya mumadhipatimendi edu ekubheka / ekubheka.Zviratidzo zvinosimudzira zvigadzirwa (kusanganisira zvinhu zvekusundirwa uye zvinhu zvine mwaka), zvinhu zvine mitengo, maitiro ekuwana zvidzikiso kuburikidza nechirongwa chedu chekuvimbika nezvimwe, "Rodriguez akadaro."Kubva zvatanga masaini edhijitari, taona kuwedzera kwenhamba mbiri mukutengesa kwatinoti muchikamu chikuru kune hunyanzvi hwezviratidzo."
Kuyera ROI mukubatanidzwa
Pane zvakawanda kuROI pane kungowedzera mukutengesa.Semuenzaniso, zvichienderana nezvinangwa zvako, ungangoda kuti chiratidzo chako chedhijitari chibatsire kuwedzera ruzivo rwemhando kana coupon kudzikinura kana social media kuita kana chimwe chinhu zvachose.
"Kune ROI yekuwedzera yekuziva kupfuura kutengesa.Semuyenzaniso, vatengesi vanogona kushandisa siginecha yedhijitari kutyaira kuvimbika kugamuchirwa kweapp kana kuyera kufarira kwevatengi mune zvigadzirwa kana kukwidziridzwa kuburikidza nekushandisa maQR makodhi, "akadaro Tippets.
Pane nzira dzinoverengeka dzekuyera kubatanidzwa kwese nedhijitari signage.Imwe nzira iri nyore ndeyekubvunza vatengi nezvazvo muongororo yekugutsikana kwevatengi uye teererai kuti vatengi vari kutaura nezve digital signage zvemukati pasocial media.
Rodriguez akati "mhinduro yevatengi kuchiratidzo chedhijitari yave yakanaka kwazvo, nekuwedzera kugutsikana kwevatengi kunoonekwa muongororo yedu yevatengi.Vatengi vanogara vachitaura zvakanaka pasocial media, uye kune vatinoshamwaridzana navo nezvezvikwangwani, saka tinoziva kuti vari kucherechedza. ”
Vatengesi vanogona zvakare kushandisa matekinoroji epamberi kuyera kuita kwevatengi nedhijitari signage.Semuyenzaniso, kambani inogona kubatanidza tekinoroji yekuziva kumeso kutora huwandu hwemutengi kana hunhu kana vasvika pachiratidziro.Vanogona zvakare kushandisa internet-ye-zvinhu mabhekoni kuongorora nzira dzevatengi muchitoro chose uye kuona kuti vanotarisa nguva yakareba sei pakuratidzira.
VaTippets vakati ruzivo urwu runopa, "data yakakosha pahuwandu hwevatengi, maitiro emigwagwa, nguva yekugara, uye kutarisisa.Iyo data inogona zvakare kufukidzwa nezvinhu zvakaita senguva yezuva kana mamiriro ekunze.Hungwaru hwebhizinesi hwakaunganidzwa kubva kumasaini edhijitari hunogona kuzivisa sarudzo dzekushanda nekushambadzira kuwedzera ROI munzvimbo imwechete kana munzvimbo dzakawanda. "
Ehe, zvinogona kuve nyore kuremerwa neiyo data yese, ndosaka vatengesi vachifanira kugara vachichengeta zvinangwa zvavo pavanenge vachishandisa chiratidzo chedhijitari, saka vanonyatsoziva zvavanofanira kutarisa.
Nguva yekutumira: Aug-10-2021