3 NziraNdiratidze SeiKushandisa Digital Signage

Funga kumashure panguva yekupedzisira pawakasangana neimwe mhando yedhijitari siginecha - zvisingaite, ingangove iine crisp, inopenya skrini-uye inogona kunge yakatove neiyo touchscreen kugona iyo yakakubvumidza iwe kupindirana nezviri kuratidzwa pachiratidziri.Nepo chiratidzo chedhijitari chawakasangana nacho chingangove chakazvitutumadza mamwe echizvino-zvino matekinoroji pamusika, midzi yakazvininipisa yedhijitari masaini mhinduro yakadzokera kuma1990 uye kutanga kwa2000s apo tekinoroji yakatanga kubuda muzvitoro zvezvitoro-inoratidza zvirimo. kubva kuDVD uye kunyange VHS midhiya vatambi.

Sezvo tekinoroji yedhijitari yachinja uye macomputer-based media media uye anodyidzana ekubata matekinoroji ave kuwanda nekufamba kwemakore, saka kuvepo kwedhijitari signage mhinduro.Nepo signage yedhijitari yakatanga munharaunda yekutengesa, kusvika kwayo hakuchaganhurirwe kune iyo indasitiri chete.Muchokwadi, mabhizinesi, mataundi, zvikoro, zvipatara, uye masangano emarudzi ese ari kuita ese ari maviri anodyidzana uye akamira edhijitari masiginecha mhinduro kugovana ruzivo, kubatana, uye kushambadza kune vavanoda vateereri.

Unoda kuziva nezve nzira dzakawanda idzo dhijitari signage inogona kushandiswa?Ramba uchiverenga.

Kugovana ruzivo

Kunyangwe iwe uri kutsvaga kushambadza meseji muchipatara chakakura kana kambasi yechikoro, ipa ruzivo nezve zvese izvo dhorobha nenzvimbo yakatenderedza inofanira kupa, kana kugovana ruzivo nevashandi vako nezve chiitiko chiri kuuya kubasa, signage yedhijitari inobatsira zvakanyanya. tool.

Kusiyana neakawanda echinyakare static signage kumisikidzwa, dhijitari signage inogona kugadziridzwa kana kuvandudzwa nekukurumidza uye zviri nyore uye iyo ruzivo inogona kugovaniswa pane imwe chete yekumisikidza kana akawanda mayuniti kuti asvike vateereri vako vaunoda.Kuwedzera pakusvika kwayo kwakakura uye kuchinjika hunhu, vataridzi vangangoyeuka ruzivo rwavakaverenga kana kuona padhijitari zviratidzo.Muchokwadi, data kubva kuArbitron inoratidza kuti zvigadziriso zvemadhijitari zvinozvirumbidza nemitengo inodarika 83% pakati pevaoni.

Kubatanidza

Kuvaka pamusoro pekugona kwavo kugovera ruzivo, zvigadziriso zvemadhijitari zvinogona kushandiswa kubatanidza vashandisi nezvimwe zviwanikwa uye zvishandiso.Maficha ekutsvaga uye zvikamu zvinobvumira vashandisi kushandisa zvikwangwani zvedhijitari kuti vafambe zviri nyore kune yakatarwa mazita avari kutsvaga, ayo anowanzo kuzara netsananguro, mepu, mawebhusaiti zvinongedzo nezvimwe.Digital signage solutions inogonawo kugadzirwa kuti ipe rutsigiro rwemitauro yakawanda, kudhinda uye VoIP yekufona masimba kubvumira vashandisi veese mazera uye kugona kuwana nyore, kubatana ne, uye kutora zviwanikwa zvavanoda.

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Pamusoro pekuzivisa uye kubatanidza vashandisi neruzivo runobatsira uye zviwanikwa, masaini edhijitari anogonawo kushanda semari inoshanda zvakanyanya kana isiri inoburitsa mari yekushambadzira.Asi izvo, chirevo chakaitwa neIntel Corporation chakawana kuti madhijitari signage anoratidza anotora 400% mamwe maonero pane mamwe echinyakare static signage.Zvichienderana nekesi yekushandisa uye zvinodiwa zvemudziyo, kushambadzira kunogona kunge kuri iko chete chinangwa kana imwe yekuwedzera-inoshanda yedhijitari signage yekumisikidza.Semuyenzaniso, inodyidzana yedhijitari signage mhinduro yakaiswa munzvimbo yedhorobha inogona kunge iine advertising loop inoramba ichimhanya pasina ari kudyidzana neyuniti.Zvisinei nemashandisirwo ayo chaiwo, masaini edhijitari anobvumira mabhizinesi kushambadza uye kutyaira kuziva pakati pevateereri vavo kuburikidza neyakasiyana uye inovandudza chikuva.

Kubva kumahofisi emakambani kusvika kumigwagwa yedhorobha, zvitoro zvinotengesa, zvipatara, mahotera, mahofisi ezvivakwa, nezvimwe, zvigadziriso zvemadhijitari, zvese zvakamira uye zvinopindirana zvakazvisimbisa senzira yakakurumbira uye inoshanda yekugovana ruzivo, kubatana ne, uye kushambadzira kune chinangwa. vateereri.