Pasi pemamiriro ekukurumidza kupora kwedenda, chikafu uye zvitoro zvikuru zvakave nekuyerera kwakakura kwevanhu uye huwandu hwekushandisa muzvitoro zvezvitoro.The verticaladvertising mutambiinoratidza zvinhu zvine pfungwa ye5G uye Internet yezvinhu, uye inosanganisa nekubhadhara nhare, QR kodhi, blockchain, AI uye mamwe matekinoroji ekuvandudza ruzivo uye nehungwaru kubatanidza.Mutambi wekushambadzira akamira anogona kunzi "yekupedzisira kubata" kwekuvakwa kwemaguta akangwara.Mabhenefiti ekusimudzira kushambadzira anopfuura mazwi.Mutambi wekushambadzira akatwasuka anoshandiswa zvakanyanya muzvitoro zvikuru, makirabhu, masikweya, mahotera, masangano ehurumende uye mhuri.Iyo yekushambadzira yemukati ine kushanda kwakasimba, kukurumidza kugadzirisa kukurumidza, uye zvirimo zvinogona kuchinjwa chero nguva uye chero kupi.
Ndeapi mamiriro ekunze ekuti yakatwasukaadvertising mutambianogona kunyorera?Mune ramangwana, zviitiko izvi zvinonyatso zadzisa mashandisirwo eanomira advertising mutambi:
1. Zvitoro zvekudya
Mazuvano, maresitorendi mazhinji atanga kushandisa vatambi vekushambadzira vakamira kutsiva echinyakare mapepa mapepa.The verticaladvertising mutambiinoita kuti nzira dzekushambadzira dzeindasitiri yekubika dziwedzere kusiyanisa, sekutamba nyaya dzemhando, mafirimu ekusimudzira kana kushambadzira kwechikafu zvinoenderana nechiratidziro, kusiya mifananidzo yakamira munguva yakapfuura, kubata maziso evatengi uye kugadzira mufananidzo wechiratidzo, kuitira kuvandudza kushanda kwekutengesa.
2. Zvitoro zvekutengesa zvisiri pamhepo
Nekuda kwekuvandudzwa kweindasitiri ye-e-commerce, maitiro evatengi ekushandisa, kuziva uye chishuwo chekureruka ndizvo zvikonzero zvakakosha.Maitiro ekubata vatengi uye nekuvandudza kunamatira kwevatengi muindasitiri yekutengesa ndiyo yekutanga kufunga.Chitoro chinoshandisa vertical advertising vatambi kuti vasiye vatengi kunakidzwa nezvinhu zvakanaka uye kunzwa masevhisi ari nyore anounzwa nedigitalization.
3. Supermarket scene
Masupermarket, senzvimbo ine vanhu vakawanda uye yakatarisana nekushandisa, vari kuedza kukwikwidza kuti vatengi vatarise nemhando dzakasiyana dzekushambadzira uye nzira dzekushambadzira.Nekuti akawanda ekunze emahara ma smart screens anoshandiswa munzvimbo dzakasiyana dzehupenyu hwevanhu, zviri nyore kushandisa uye mapepa maposta anotsiviwa zvishoma nezvishoma, aine mavara ekuonana, zviri nyore kutsiva zvinhu, mabasa akapfuma, uye anodhura-anodhura masikirini anove anonyanya kushandiswa musupermarket. Zviratidziro, Ipo ichipa ruzivo rwakanaka uye rwakakwana rwesevhisi kune vatengi vezvitoro zvikuru, inovhurawo nzira itsva dzemari dzemabhizinesi.
Nguva yekutumira: Feb-14-2023