Migwagwa yanhasi yakazarakunze advertising mutambis.Chero bedzi iwe uchibuda, chero uchingovhura maziso ako, iwe uchagamuchira ruzivo rwakakura kubva kwairi.Nei yakakurumbira kudaro?
1. Kusvika kwakakwirira
Kare, nzira yekushambadzira yemabhizinesi yainyanya nzira yekuparadzira, vachishandisa nzira dzekusimudzira pamhepo uye kushambadza kwakasimba.Kuti uwane zvakawanda zvekusvika kwevatengi.Asi ikozvino, nekuvandudzwa kweInternet uye kukurudzirwa kwemashoko enhema, vanhu vanonyanya kukoshesa kuvimbika kwemashoko epaIndaneti.Nzira yechinyakare yekusimudzira static pasi pemutsara haina kunyanya kukwezva.
Kunzeadvertising mutambis, kuburikidza nehurongwa hwekuronga midhiya uye kugovera, kukwidziridzwa kwepamhepo uye kuendesa panguva, kuburikidza nekudzora kure kuti uwane kusunda kweruzivo.Muguta rine vanhu vakatarwa, nzvimbo chaiyo yekushambadza, uye midhiya yekunze yekunze, unogona kusvika kune akati wandei vanhu mukati meiyo yakafanira.Kushambadza kwako kunogona kushanda zvakanaka nerhythm yehupenyu hwevateereri uye kuita kuti chigadzirwa chizivikanwe nekugamuchirwa zviri nyore.
2. Kusarudzwa kwekuiswa kwezviziviso pane zvinodiwa
Kune rimwe divi,kunze advertising mutambiinogona kusarudza nzira dzakasiyana dzekushambadza zvinoenderana nehunhu hwedunhu, senge migwagwa yekutengeserana, masikweya, mapaki, mota dzekufambisa, uye kushambadzira kwekunze zvinogonawo kuiswa zvinoenderana neakajairika hunhu hwepfungwa, tsika nemaitiro evatengi mudunhu.Kune rumwe rutivi, zviziviso zvekunze zvinogona kuita simba rakasimba kune vatengi venguva dzose vanowanzofamba-famba muguta.
3. Simba rekuona maitiro
Kuisakunze advertising vatambimunzvimbo dzeveruzhinji kune zvakanakira kuendesa ruzivo uye kuwedzera pesvedzero.Yakananga uye yakapfupika zvakakwana kukwezva vashambadziri vakuru.
4. Matauriro akapfuma uye ane mavara
Vatambi vekunze vanoshambadza vanogona kugadzirisa mabhomba anonakidza kuita kuti kushambadza kwekunze kuve nehunhu hwavo, uye izvi zvekushambadzira zvekunze zvinogonawo kushongedza guta.Iko kusanganiswa kwezviziviso izvi uye kutaridzika kweguta kunowanzoita kuti vatengi vagamuchire kushambadza chaiko.
5. Nguva yakareba yekusunungurwa
Outdoor advertising mutambikushambadza, pasina zvipingaidzo zvenguva, munzvimbo dzinoungana vanhu vazhinji, vanogona kuwana maawa makumi maviri nemana ekushambadzwa kwevhidhiyo.Semuenzaniso, mahotera anogona kuwana kukwidziridzwa kwema brand kwenguva yakareba.
6. Mutengo wakaderera
Kazhinji, nzira dzekushambadzira dzatinowanzo kuona dzinobva kune anotevera mapoinzi: mawebhusaiti epamhepo, TV, maposta, nezvimwewo, asi mari yekudyara yezviziviso izvi inopindirana.Saka ikozvino kuuya kwekushambadza kwekunze kunogona kuwana mutengo wakaderera wekuvhara kwakakura.Panguva imwecheteyo, inogona kuramba ichiwana iyo inotarirwa kushandiswa kwevatengi.
7. Zvakawanda zvinogamuchirwa
Outdoor advertising mutambiinogona kushandisa zviri nani mafungiro asina chinhu ayo vatengi vanowanzova nawo paruzhinji panguva yekufamba nzendo.Panguva ino, kumwe kushambadza kwakagadzirwa zvakanaka uye kupenya kwemavara emagetsi neon kazhinji kunogona kusiya ratidziro inoshamisa, iyo inogona kukwezva kutarisisa kwepamusoro uye kuita kuti zvive nyore kugamuchira kushambadzira.
Nekuchinja kwenguva, kutsva kwekunzeLCD advertising playeryave mudiwa mutsva munguva itsva yekushambadzira, iyo yakanyatsoenderana nezvakanaka zvayo.Saka ndezvipi zvakanakira zvekunze LCD advertising mutambi pamusoro pechinyakare midhiya?
1. Nguva yakareba yekushambadzira: maawa makumi maviri nemana anoenderera mberi, mazuva 365 pagore kukurudzira pedyo nechigadzirwa, pasina kugadziriswa kwemaoko;
2. Chimiro inyaya: ichangobva kubuda nzira yekushambadzira yekushambadzira;
3. Kupokana kwakasimba:kunze LCD advertising mutambis haizokanganisike zviri nyore nenharaunda yakatenderedza, uye inogona kusavhiringidza kuridza seti yekushambadzira yemukati;
4. Chaizvo chinangwa chevateereri: tarisa vateereri vari kuda kutenga;Mutengo wacho wakaderera zvikuru, vateereri vakapamhama, uye muyero wekuita-mutengo wakakwirira.Inokodzera vanhu veese mazera uye mazinga emari.
5. Kushongedza kwakasimba:Kunze LCD advertising vatambikazhinji kumisa nzvimbo dzeveruzhinji uye nzira huru dzemigwagwa ine nhamba huru yevanhu kukwezva kutarisisa kwakasimba uye huwandu hwevaoni mune intuitive, mufananidzo uye yakajeka advertising fomu, izvo zvinomanikidzirwa kupfuura zvechinyakare midhiya.
6. Kunze LCD advertising mutambi anogona zvinobudirira kubatira pamwe TV kushambadzira.Chete 1% yemari yekushambadzira yeTV inodiwa kuti uwane 100% yekushambadzira kweTV.Inogona kuenderana nezviri mukati mezviziviso zveTV, ichigara ichiyeuchidza vatengi kuti zvigadzirwa zvakanaka sei uye nekudzika maitiro evashandisi pamhando.
7, hapana muripo wekugadzirisa: chero nzira yapfuura yekushambadzira, kusanganisira yakadhindwa, ine mubhadharo wekugadzirisa zvirimo.Iyi mhando yemidziyo yekushambadzira inogona kuburitsa, kugadzirisa uye kudzima zvekushambadzira zvemukati kuburikidza nekumashure;
8. Basa rekumashure rine simba: unogona kuverenga nhamba uye nguva yezviziviso kumashure, uye iwe unogonawo kunyora vatengi mumashure ekushanda.
9. Zviri mukati mekukurukurirana zvakapamhama: unogona kugovera marudzi ese eruzivo, kuridza pachiratidziro, kuwiriranisa mapikicha, mavhidhiyo, mapikicha uye zvinyorwa kuitira kuti kushambadzira kunzwika, kuve neushamwari hwevanhu uye kukwezva kutarisisa. kubva kune vanofamba netsoka.Uye zvakare, iwe unogona kuridza marogo pane inoshambadzira imba kuti uwane musanganiswa wekufamba uye static.
10. Inodiwa zvakanyanya nevazhinji: inokodzera vanhu veese mazera uye mazinga emari.
11. Kuchengetedza magetsi uye kuchengetedzwa kwezvakatipoteredza: vashambadziri vanongoda nzvimbo duku chete yekuisa, kugadzirisa zvinyorwa zviri nyore, zvakasiyana kubva kune zvechinyakare static kushambadzira, zvinoda kurodha zvakare, uye zvichakonzera kusvibiswa kwezvakatipoteredza.
12. Kushanda kwakasimba kwekubatana: Kune mutambi-akabatanidzwa mutambi, inogona kukwezva vateereri zvakare uye inobudirira mugumisiro wechiitiko chinopindirana;
13.Kunze LCD advertising mutambis ine akasiyana-siyana akagadziridzwa mabasa, senge chaiyo-nguva yekutarisa, kutepfenyura midhiya yeruzivo yekutamba, uye mamwe mabasa ekudhinda uye kubvunza.
Nguva yekutumira: May-20-2022